Kroger has made a generous donation to the United Way of the Roanoke Valley thanks to fans of the Salem Fair.
A record number of ride enthusiasts purchased Megapass unlimited ride tickets at Kroger stores before the fair, and their spending allowed Kroger to donate $17,907.50 to the United Way. In all, 26 Kroger stores in the region took part in the successful ride promotion.
“Partnering with the Salem Fair is a creative way for us to help everyone in the Roanoke Valley,” says Allison McGee, Corporate Affairs Manager for Kroger. “Fairgoers have fun at a discounted rate and we’re able to donate funds to the United Way to support the important work they do for so many in need in our region,”
The 32nd Annual Salem Fair attracted over 300,000 visitors in its 12-day run, featured over 40 rides, a wide assortment of fair food, free music entertainment, and a variety of family-friendly shows each day.
“This program is a win-win for all involved,” said Wendy Delano, Director Salem Civic Center and the Salem Fair. “The Megapass promotion is a great way to meet the community’s needs for both entertainment and assistance.”
“United Way is thankful to be the recipient of proceeds from the Salem Fair through Kroger,” says Abby Verdillo Hamilton, Interim President & CEO, United Way of Roanoke Valley. “The Salem Fair is a time-honored tradition in our community, that’s all about bringing families together. We are honored to be able to invest these funds right back into serving families in need, who find themselves relying on the caring power of our community,”
Pictured (L to R): Meagan White, Kroger United Way Co-Chair; Wendy Delano, Director Salem Civic Center/Salem Fair; Abby Verdillo Hamilton, Interim President & CEO United Way of Roanoke Valley; Allison McGee, Kroger Corporate Affairs Manager; Christian Long, Kroger Associate Communications Manager; Brooke Gill, Senior Relationship Manager United Way of Roanoke Valley.