The City of Salem seal is used on official documents, vehicles, buildings and road signage. The seal can be used to represent Salem on any documents or advertising both inside and outside the city.

The City of Salem bar logo is a more modern version the city uses on official documents, website, department logos and more. This logo can also be used to represent Salem on any documents or advertising both inside and outside the city and should not be altered in any way.

The City of Salem Parks & Recreation logo should be used for all events and programs.

The City of Salem Farmers Market is located on the corner of Main Street and Broad Street. This logo should be used for any events held on the market property.

Salem's Police Department has served the community since 1802. This logo is the patch design worn by every officer in the department.

The Salem Civic Center and Taliaferro Complex hosts civic events, concerts, sporting events and the Salem Fair. This logo should be used for any events held at the civic center.

Salem City Schools have adopted a new logo featuring the slogan "Love. Engage. Inspire."

Blue and Gold have been used by Salem on the City Seal and marks for decades. They are the primary colors for both print and digital works. Careful matching and consistent use across all departments and logos are important for maintaining a unified image.

Trajan Pro, a Roman style font, is used on the Salem City Seal and SalemVA bar logos. It is to only be used in headlines or display copy, due to all letters being capitalized. – It can be downloaded for free here.

Lato, a Google-based font, is the city’s primary typeface. It’s a clean, modern sans-serif typeface that works well for display copy, body text, and everything between. – All versions of Lato can be downloaded for free here.