Branding & Logos

Below are official logos used by the City of Salem available for download. Any other logo requests should be sent to the Communications Department email or by calling 540-375-4112.

The City of Salem seal is used on official documents, vehicles, buildings, and road signage. The seal can be used to represent Salem on any documents or advertising both inside and outside the city. This logo should not be altered in any way.

Blue and Gold Salem City SealBlack and White Salem City Seal

The City of Salem bar logo is a more modern version the city uses on official documents, websites, department logos, and more. This logo can also be used to represent Salem on any documents or advertising both inside and outside the city and should not be altered in any way.

Blue and Gold Bar LogoBlack and White Bar Logo

Dark Blue Bar Logo

The City of Salem Parks & Recreation logo should be used for all events and programs.

Blue and Gold Parks and Rec LogoBlack and White Parks and Rec Logo

The City of Salem Farmers Market is located on the corner of Main Street and Broad Street. This logo should be used for any events held on the market property.

Fruits and Vegetables Farmers Market LogoFruits and Vegetables Farmers Market Black and White Logo

Salem's Police Department has served the community since 1802. This logo is the patch design worn by every officer in the department.

Blue and Gold Salem Police BadgeBlack and White Salem Police Badge

The Salem Civic Center and Taliaferro Complex host civic events, concerts, sporting events, and the Salem Fair. This logo should be used for any events held at the civic center.

Salem Civic Center with Three FlagsSalem Civic Center Black and White

Salem Civic Center Dark Blue

Salem City Schools have adopted a new logo featuring the slogan "Love. Engage. Inspire."

Salem City Schools Dark RedSalem City Schools Black and White

Salem City Schools Dark Blue

City Colors

Blue and Gold have been used by Salem on the City Seal and marks for decades. They are the primary colors for both print and digital works. Careful matching and consistent use across all departments and logos are important for maintaining a unified image.

City Colors

Fonts And Typeface

Trajan Pro FontTrajan Pro, a Roman-style font, is used on the Salem City Seal and SalemVA bar logos. It is to only be used in headlines or display copy, due to all letters being capitalized. - Download Trajan Pro for free.

Lato Regular FontLato, a Google-based font, is the city's primary typeface. It's a clean, modern sans-serif typeface that works well for display copy, body text, and everything between. - Download all versions of Lato.